Lou and Kris Herbers started Herbers Seed in 1998. Lou, a native of Halbur, Iowa, graduated from Kuemper High School in Carroll and went on to serve 4 years in the U.S. Army. While living in Germany, Lou met his future wife, Kris. After finishing his military service, Lou attended Iowa State University, graduating with a Bachelor of Science degree in Agronomy. Following college, he and Kris moved to Audubon, and Lou worked for a local co-op until the couple started Herbers Seed in 1998. Lou and Kris are active members of the community, and they are the proud parents to three boys.

Growing to Meet the Needs of the Farming Community

When Herbers Seed opened its doors, its primary business was selling seed. But Lou wanted to do more than provide a product, he wanted to help his customers be successful. He began offering consulting, as well as crop scouting and soil sampling. Next Herbers began selling crop protection chemicals, with custom application. To round out the company’s services, Lou obtained his crop insurance license. While consulting his clients, Lou was able to explain the protection they needed and match them up with the right policies. In 2009, Herbers built a new shed and liquid fertilizer tanks, which hold up to 3 million gallons of product. In 2011 the company expanded to offer dry fertilizer, building a large facility just west of Audubon. Both the liquid and dry fertilizer plants use an automated Kahler system for custom blending. The highly technical system ensures an optimal formula for each individual farmer’s field. A heated shop was built, allowing adequate space for working on equipment year round. In 2016 the addition of an Anhydrous Ammonia plant rounded out the business to fully serve customer input needs.

Meet our Team

kris herbers

Kris Herbers


lou herbers

Lou Herbers



Andrew Blomme

Field Sales Agronomist


Trevor Goodwin

Outside Operations/Applicator

Joshua Herbers

Josh Herbers 

Warehouse Manager


Mike Herbers

Tech & Operations

Linn Shoesmith

Linn Shoesmith

Outside Operations

Michael Carr

Michael Carr

Outside Operations

Thea Aschoff

Thea Aschoff

Office Assistant

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History since 1998                                                        


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